This is my creative director/copywriter site. Work profiled here represents either projects I conceived and wrote myself or significantly contributed to direction, concept, copy, design. As often occurs on projects where one is responsible for the outcome in collaboration with multiple contributors, who did what when can be blurred. I have attempted to show only work wherein I made a significant contribution in to at least one of the creative elements mentioned. If you would like to uncover more about any of the projects, I’d be happy to discuss it. jappelbaum@verizon.net